Selina Hospitality Partners with Artrade to Provide Latin Artists with Global Reach
Credits: Business Wire
Selina Hospitality PLC, a leading hospitality and experiences company catering to millennial and Generation Z travelers, has announced a strategic partnership with Artrade, the Global Distribution Platform dedicated to promoting Latin American artists on a global stage.
This collaboration aims to empower Latin American artists by providing them with an international platform, allowing Selina guests to explore, appreciate, and acquire unique pieces.
The alliance seeks to bridge the gap between art and hospitality, enhancing the guest experience while showcasing the cultural richness of Latin America in Selina's locations.
Through this innovative partnership, Selina will feature carefully curated artwork by talented Latin American artists, transforming its spaces into immersive galleries across the region. This initiative aims to create new opportunities for artists by introducing innovative approaches such as retail, digital platforms, and popup events, expanding the reach of art beyond traditional galleries.
Artrade, known for its commitment to promoting local Latin American artists, will curate art collections at Selina locations, providing artists with unprecedented exposure to an international audience. The collaboration aims to offer guests an immersive experience that fosters cultural exchange and appreciation, aligning with Selina's commitment to supporting the arts.
Sylvia Barrero, CEO at Artradelatam.com, expressed excitement about the partnership, stating,
"Through this collaboration, we aim to provide artists with a global stage to showcase their talent, and at the same time, offer Selina guests an immersive experience that fosters cultural exchange and appreciation."
Selina guests will have the opportunity to purchase artwork, bringing a piece of Latin American culture into their homes. The collaboration will feature exclusive art collections and events in cities like Medellín, Bogotá, and Miami, showcasing the diversity of Latin American art.
This collaboration reflects Selina's dedication to supporting the arts and enhancing the guest experience through meaningful encounters.
By spotlighting the talents of Latin American artists, Selina reinforces its role as a platform that fosters creativity and celebrates cultural richness in the regions it operates.
About Selina Hospitality PLC: Selina (NASDAQ: SLNA) is a global hospitality brand designed to meet the needs of millennial and Gen Z travelers. Offering beautifully designed accommodations, coworking spaces, recreation, wellness, and local experiences, Selina was founded in 2014 to cater to today's nomadic traveler. With properties in 24 countries across six continents, Selina collaborates with local artists, creators, and tastemakers to breathe new life into existing buildings in diverse locations.
About Artrade: Artrade is a Global Distribution Platform dedicated to promoting local Latin American artists and their artwork on a global scale. By connecting artists with a worldwide audience, Artrade supports the vibrant art scene in the region and encourages cultural exchange.
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Source: Business Wire
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