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New Report: Attracting the Next Generation of Travelers



About the Report

The landscape of the travel industry is undergoing a significant transformation, driven by shifts in consumer demographics, behaviors, and values. With rising spending power, increased travel accessibility, and a growing desire for freedom of movement, the travel sector is at a crucial crossroads. For both travel companies and tourism destinations, seizing the opportunities presented by these changes requires a strategic focus on maintaining economies of scale, addressing overtourism, aligning with sustainability goals, and planning for essential infrastructure.


Against this backdrop, Middle Eastern destinations, spearheaded by Dubai and the UAE, are taking bold steps to attract and embrace the next generation of global travelers. Their visionary plans involve reimagining travel services to proactively tackle emerging challenges and foster sustainable tourism growth, positioning themselves as trailblazers for innovation in the travel sector.


Key Highlights in the Report:
  • A comprehensive global travel outlook, leveraging data to highlight major, enduring trends that have positioned the Middle East, and particularly Dubai, as pivotal players in the tourism industry.

  • An examination of how the evolving demographics, demands, and desires of the middle class, Gen Z, and "blended" business and leisure travelers are reshaping the global travel landscape.

  • Insights into Dubai's pioneering strategies that address industry-wide concerns such as overtourism, sustainability, and the convergence of business and leisure travel, showcasing the city as a beacon of creativity and innovation.

  • An exploration of cutting-edge technologies that are enhancing traveler experiences and contributing to the development of a more scalable and sustainable tourism model.

  • Guidance for travel companies on forging strategic partnerships with Dubai to capitalize on the expansion of global and regional tourism.



This report is proudly sponsored by Dubai's Department of Economy and Tourism (DET) highlighting their commitment to shaping the future of the travel industry and created in partnership with Skift.


 

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